• Andrea Lillo

Massive makeover for KY Value City store

If the positive results continue, a newly expanded and updated store may become the standard moving forward for Value City Department Stores.

Wider aisles, along with new fixtures, carpets and lighting, are but a few of the changes incorporated into the chain's Covington, KY, unit, which also grew from about 60,000 square feet to almost 100,000 square feet of selling space.

"The changes were pretty massive," said John Willey, svp, store operations. "This is the only store in the chain like this."

This location was chosen since the company has been there for 30 years and has an established customer base, he said. It's also close to its corporate offices. The company did a similar renovation last year to its store in Louisville.

Early results are "well above expectations," Willey added, and "that will dictate what will happen going forward."

The home area is "slightly larger" than the previous space, relative to the expanded store. The new fixturing now includes wool paneling and polished metal shelving. "It's much more appealing to the eye," he added.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!