Trader Vic's Latest Label Scouting For Licensees
December 20, 2004,
Trader Vic's has signed with Moda International Marketing to represent the restaurant company in its licensing business.
“Trader Vic's is an 'experience brand' drawing on its rich history and resources connected to the fantasy and relaxation a South Pacific island conjures up,” she said.
Moda also represents Lycra, Champion Athleticwear and the National Trust for Historic Preservation, among others.