Carpenter Co. campaign raises awareness on quality sleep
April 17, 2006,
Richmond, Va. – Carpenter Co. has launched a national advertising, marketing and public relations campaign to raise consumer awareness of the quality and quantity of healthy sleep, as well as products that support it.
Dan Schector, vp sales and marketing for Carpenter’s Consumer Products Division, said the company is developing new products that address sleep quality. He asserts that consumers will pay more for better products when feature-benefits are clearly called out. The survey and other components of the campaign highlight the findings of Carpenter Co.’s research associate and WebMD specialist Michael Breus.
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