Carpenter Co. campaign raises awareness on quality sleep

Richmond, Va. – Carpenter Co. has launched a national advertising, marketing and public relations campaign to raise consumer awareness of the quality and quantity of healthy sleep, as well as products that support it.

Among the fascinating tidbits revealed by the Carpenter Co. Sleep Better survey: 34% of respondents said the quality of their sleep is worse now than it was five years ago; 67% said a pillow is very important to get a good night’s sleep (about half prefer a medium pillow); and 31% of American pet owners like to have their pets sleep with them regularly!

Dan Schector, vp sales and marketing for Carpenter’s Consumer Products Division, said the company is developing new products that address sleep quality. He asserts that consumers will pay more for better products when feature-benefits are clearly called out. The survey and other components of the campaign highlight the findings of Carpenter Co.’s research associate and WebMD specialist Michael Breus.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!