Revert returns to U.S. market

New York — Johnny Keeton Studios has been named the U.S. sales and marketing group for Manuel Revert, a leading Spanish producer of decorative fabrics, woven bedding, throws and decorative pillows.

Revert, based in the textiles weaving area near Valencia, has been absent from the American market since 1993.

The new marketing strategy, according to Johnny Keeton, is to develop manufacturing partnerships with companies here to produce Revert products under exclusive private labels. In addition, the Keeton organization will market the Revert brand product here. Key new product lines include cotton jacquard bedspreads with the look of embroidery, as well as shams, decorative pillows and throws to coordinate.

The line is shown at the International Textile Building here, 37 East 29 St.

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