Felpinter Sofil to bring designer Landau into home
December 29, 2004-- Home Textiles Today,
NEW BRUNSWICK, N.J. -- Felpinter Sofil recently signed an exclusive licensing agreement to manufacture and globally market the Adrienne Landau Fashion Design home textiles line. Landau is a high-end apparel designer and manufacturer currently available at Saks Fifth Avenue , Bergdorf Goodman and Nieman Marcus.
The new home line will be launched at the April New York Home Textiles Market.Felpinter Sofil was established this past summer by the merger of Portuguese towel manufacturers Felpinter, Ltd. and Sofil, Ltd. The combined company’s made its first foray into theU.S.this past fall when it opened aU.S.office and design studio inNew Brunswick, a warehouse in centralNew Jersey; and aNew Yorkshowroom at295 Fifth Ave.A Web site for the new entity is in the works for February 2005.“This was an excellent match of a predominantly jacquard terry factory (Felpinter) with a predominantly dobby solid color bath factory (Sofil) to make a much larger, more efficient vertical manufacturing operation, fully geared for the new competitive global market,” described Reinaldo Chaves, marketing director for Felpinter Sofil USA.The new company also signed an exclusive licensing agreement for the Spanish Nicoleta towel and bedding brands. The towels are manufactured by Felpinter Sofil and the bedding is manufactured by Estabanell y Pahisa, SA of Barcelona. Felpinter Sofil has exclusive rights to globally market and distribute the Nicoleta brand of towels and sheets.In addition, the company plans to market its established European brands -- Sofil, Colorati and Natural Essence -- to theU.S.market.
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