Baltic Linen alters make, improves value 

At the New York Market – To remain price competitive while not devaluing new products, Baltic Linen has come up with alternative shower curtain and towel constructions and fabrications for some of its new bath coordinate collections.

Rick Lipton, director of bath coordinates, said there are many examples. Firenze, a matelasse shower curtain in an all-over pattern, can come in cotton for $49.99 or in polyester for $29.99. Arizona and Carmel, which come as $49.99 cotton chenille jacquard shower curtains, can be offered as prints – Arizona on a duck or polycotton, Carmel on bark cloth or slub duck – for $29.99.

“We’re a very good sourcing company, and with all the options available today, we are able to translate fashion into moderate price points,” Lipton told HTT.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!