Ashford Court offers Black Light Special
Home & Textiles Today Staff -- Home Textiles Today, April 19, 2002
New York — Decorative pillow, throw, table linens and top-of-bed manufacturer and importer Ashford Court has just the ticket for the Back-to-School season: the Black Light Special.
This April market the company introduced its new line of glow-in-the-dark pillows that illuminate in a black light setting — "perfect for back-to-school and college dorms," Neil Zuber, president, told HTT. "They're a lot of fun."
For the launch, the company started out with three psychedelic styles — Elvis, Fantasia and Confusion — "but the possibilities are endless," said Amy Bell, executive vp and design director. Price points average $9.99 to $12.99 for 18-inch pillows. The line is available in cubes, spheres, floor cushions and bean bags.
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