Americans continue to live more frugally
May 5, 2010,
Columbus, Ohio – Nearly three-quarters of Americans claim to be living more simply than they did before the recession, according to a new survey by BigResearch.
Asked what “luxury” means in light of the current economy, 36.2% it meant being able to pay the bills on time, while 29.6% said it meant the ability to buy at a high-end store instead of a department store. Another 17.9% said it meant buying from a department store rather than a discounter, and 16.3% considered luxury as buying something at a discounter other than necessities.
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