Americans continue to live more frugally

Columbus, Ohio – Nearly three-quarters of Americans claim to be living more simply than they did before the recession, according to a new survey by BigResearch.

The latest American Pulse survey of more than 5,000 found 74.1% in that camp. A plurality (45.2%) reported being happier now that they’re spending less, although 39.4% say they aren’t. Another 15.3% aren’t sure.

Asked what “luxury” means in light of the current economy, 36.2% it meant being able to pay the bills on time, while 29.6% said it meant the ability to buy at a high-end store instead of a department store. Another 17.9% said it meant buying from a department store rather than a discounter, and 16.3% considered luxury as buying something at a discounter other than necessities.



Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!