Betty White Teams with Carpenter Co.
April 26, 2010,
Emmy Award-winning actress Betty White, who has recently become a hit with a new generation of television and movie fans, has signed on for Carpenter Co.'s SleepBetter.org campaign to help parents and children develop better sleep routines.
“Carpenter Co. is thrilled to sign Betty White as the spokesperson for this important initiative,” said Dan Schecter, vp, sales and marketing of consumer products. “People think of Betty White as one of the family, and we expect that through this consumer-education campaign she will encourage millions of those families to take real steps toward getting better sleep.”