Elrene expands Adler
May 17, 2004,
With strong reaction to its March launch, Elrene's designer line with sculptor Jonathan Adler is being expanded with four new collections.
"Our retail partners had been asking for modern table linens for quite a while, but we were looking for the right vehicle to bring it to them," Siegel said. "We feel Jonathan Adler was the right fit. The reaction from retailers was phenomenal, and we got excellent placement (with department and specialty stores)."
Elrene's line with Adler comprises placemats, napkins, runners and napkin rings. It does not include tablecloths.