Elrene expands Adler

With strong reaction to its March launch, Elrene's designer line with sculptor Jonathan Adler is being expanded with four new collections.

Christine Siegel, vice president of design, said the company will preview the new collections — made in all-weather fabrications like lacquerware and bamboo, and intended for outdoor use — in August, which is "earlier than we've ever previewed any of our lines in the past." Typically, Elrene previews lines for the spring season early in the fall.

"Our retail partners had been asking for modern table linens for quite a while, but we were looking for the right vehicle to bring it to them," Siegel said. "We feel Jonathan Adler was the right fit. The reaction from retailers was phenomenal, and we got excellent placement (with department and specialty stores)."

Elrene's line with Adler comprises placemats, napkins, runners and napkin rings. It does not include tablecloths.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!