Macy's West to pursue home sales with Liberty

Carole Sloan, December 10, 2001

San Francisco — Liberty House offers Macy's West "so much opportunity, especially in home."

The 11-unit Hawaii-based department store chain already has shown strong returns as the result of some early changes in product offering and inventory, said Bob Mettler, president of the 137-unit Macy's West.

Federated Department Stores acquired the Liberty House department stores and its four specialty stores earlier this year, and the chain is being run by Macy's West.

"The idea I like in home is that it is a local business, not dependent on tourist business," Mettler said.

Home textiles will be one of the biggest opportunities, and already a renewed Royal Velvet towel program has produced substantial increases. "Our biggest increases to date have been in areas like quilts, domestics and tabletop, which are underdeveloped" in the Ala Moana store that has been remerchandised. The other Liberty House units will be remerchandised by spring, Mettler said.

In the mainland Macy's West stores, "the luxury part of home textiles has been strong," as have cold-weather items and table linens, Mettler said. Quilts also have been "outstanding" as well as throws. Overall in home, Mettler said, "merchandise that has a decoratory, homey, luxury feel to it has been strong." These include the home textiles items as well as barware, stemware and cookware, he added.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!