Americans ready to shop, but not for home

New York -- Shoppers are ready to splurge again, but selectively, according to WSL Strategy Retail.

A recent survey found that 25% of consumers are ready to spend on discretionary goods for the fist time in at least six months.

Food and health and beauty items are among the top categories shoppers want to start spending some coin, according to WSL. Categories in which they plan to continue to restrain purchases include home products, eating out, concerts and movies, fashion accessories and magazines.

The retail consultancy has identified five key strategies consumers are employing to curtail spending: use up what’s on hand; use less; shop the lowest price; buy store brands; and trade down.

“We found that 2/5ths of shoppers will pay more for the brand they trust rather than take the risk of a cheaper brand,” said Candace Corlett, president of WSL. “This is the first time in nearly four years that we see some good news, albeit just a glimmer -- a sign that the next iteration of a new shopping cycle is beginning.”



Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!