Towellers grows, and goes green
March 3, 2006,
Karachi, Pakistan — Towellers is on an expansion kick, a project that began with the launch of operations at a new greenfields facility in late 2005 and will eventually include the construction of a wind turbine power plant to cut energy costs.
The facility puts Towellers into the better end of the towel market, according to Sheik Mohammed Obaid, president. “Towellers began as an institutional supplier, then went into mass market and promotional. Now we have full market coverage,” said Obaid.
Once the facility is fully booked out, it should generate a minimum of $45 million in sales, he added.