The Rug Market Signs Disney Home License
Home & Textiles Today Staff -- Home Textiles Today, January 14, 2008
Area and accent rug company The Rug Market has signed a multi-year licensing agreement with Disney Home to create a collection of sophisticated, non-character driven soft floor coverings targeting the adult consumer segment.
Unveiling of the program is scheduled for later this month during the Las Vegas World Market event.
The line derives its design inspiration from Walt Disney's Walt Disney Signature home program, which takes its cues from Disney's classic films like "Fantasia," "Cinderella," "Dumbo" and "Peter Pan." Each rug is hand-crafted of 100% premium New Zealand wool and accented with silk-like viscose.
The rugs complement the Walt Disney Signature furniture line by Drexel Heritage and lighting line by Minka.
"For this collaborative effort, we developed classic designs into contemporary pieces that capture Disney's attention to detail and The Rug Market's 20-plus years of experience," said Mike Shabtai, ceo, The Rug Market.
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