Baby Gap ventures into home

San Francisco – BabyGap has unveiled the “BabyGap home” collection, its first foray into home goods. Available on line and at a few test stores, BabyGap home is described as the apparel retailer’s “premium line” of bedding, strollers, car seats, toys and other items.

Four-piece bedding sets include a quilt, crib sheet, bed skirt and bumper for $249. Designs include Miss Ladybug’s Garden, Busy Builder, Country Cottage, Flower Shop and Baby Safari.

BabyGap home also offers 100% organic cotton mix and match fitted bed sheets for $19 in solids and patterns, solid color organic crib bed skirts for $49, and organic mix and match bumpers for $110.

A variety of baby blankets includes two-pack muslin swaddle wraps for $30, embroidered fleece blankets for $29, solid color micro Chamois blankets for $29, and a quilted soft satin blanket for $39.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!