Vanity Fair Intimates to license home
Home & Textiles Today Staff -- Home Textiles Today, March 21, 2007
New York– Vanity Fair Intimates, a division of VF Corp., has retained the licensing agency Concept Marketing Group for the development of a comprehensive home furnishings collection.
Fashion bed linens, utility bedding, mattresses, soft window treatments, towels, shower curtains and bath accessories will be the first categories to be developed in the Vanity Fair Intimate Home Collection, said agency president Kerry Glasser. The products will be inspired by the seasonal fashions of Vanity Fair’s intimates, reflecting the femininity and romance of the brand.
Other product areas to be developed, he noted, include furniture, decorative fabrics, wallcoverings, area rugs, lighting, decorative accessories, candles and potpourri.
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