Balta Gets Exclusive With Stanton
July 25, 2005,
Under a recent alliance, Balta U.S. has made Stanton Carpet Corp. its exclusive partner to sell and distribute its Noblesse wool carpet program.
Joris Maes, vice president of sales and marketing for Balta’s international broadloom sales, will oversee the program on behalf of Balta and report directly to Jan Vergote, Balta’s general manager of broadloom.
“This alliance will further enhance the global implementation of our strategy for the creation of market-oriented products based on an intense collaboration between our customers and our marketing, design and sales teams,” said Vergote.
The partnership became effective July 18.