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Balta Gets Exclusive With Stanton

Under a recent alliance, Balta U.S. has made Stanton Carpet Corp. its exclusive partner to sell and distribute its Noblesse wool carpet program.

The Nobless program comprises tufted wool carpets, all of which will be marketed under Stanton’s Royal Dutch brand and will be part of the Royal Dutch product offering and display. Stanton will initially carry approximately 60 skus from the program with plans of expanding the line in the future.

Joris Maes, vice president of sales and marketing for Balta’s international broadloom sales, will oversee the program on behalf of Balta and report directly to Jan Vergote, Balta’s general manager of broadloom.

“This alliance will further enhance the global implementation of our strategy for the creation of market-oriented products based on an intense collaboration between our customers and our marketing, design and sales teams,” said Vergote.

The partnership became effective July 18.

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