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CRI Expands Seal of Approval to Enhance Carpet Care Standards

The Carpet and Rug Institute (CRI) is expanding its Seal of Approval program to "encourage carpet cleaning companies to provide a higher level of customer service and satisfaction," the organization said.

CRI's Seal of Approval program tests and certifies the best performing carpet cleaning solutions, vacuums, deep cleaning extractors and professional carpet cleaners. Companies certified as Seal of Approval providers must continue to use cleaning products and equipment tested and certified under the program. Additionally, the expanded program asks that companies agree to uphold certain principles of customer satisfaction and comply with a code of conduct — which requires certified providers to uphold a high standard of accountability, responsibility and customer-oriented service. It also has provisions for carpet manufacturers and equipment and sundries manufacturers.

"The Seal of Approval is designed to make carpet cleaning and maintenance easy by helping identify companies who use only superior performing products and equipment and are responsible for the workmanship of the services provided," explained Werner Braun, CRI president. "As a result, customers can feel confident doing business with companies who have earned the Seal of Approval."

The Seal also aims to match cleaning methods with the compatible products and "strongly recommends" that participants are also certified by the Institute of Inspection's Cleaning and Restorative Certification (IICRC), an independent certification body that sets industry standards for firms and their employees.

The Seal of Approval program this year celebrates its fifth anniversary. Since it began, the Seal has grown to more than 186 participating manufacturers, with 471 products certified and nearly 700 service providers.

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