Ralph Lauren Targets Back-to-School Market
October 5, 2009,
Ralph Lauren Home has introduced Lauren University under its Lauren Ralph Lauren label designed to attract a youth based customer, its first target back-to-school effort.
In the Lauren Ralph Lauren introductions, three beds are featured in Collection. Shelter Island is a romantic floral cotton sateen print with romantic details including ruffles and pillow detailing. Jacquard towel sets are part of the design. The queen duvet is $200.
Belle Harbor features a large floral in a red print mixed with seersucker and blue and white accents. The queen cotton percale print top of bed is $200. Place D'Or is keyed to master bedroom design in a printed toile on cotton in champagne and black at $200 queen.
Two new beds are offered in Lauren Suite. Glen Plaid in navy/camel/white is a woven jacquard with sheets in solids and a pieced cotton body. Paisley, a cotton paisley jacquard in white/pale blue/green in a tailored, clean look with fashion elements. Both are $200 for the queen.
Ralph Lauren Home also has announced a new licensee for Lauren Ralph Lauren in furniture — Schnadig International that will succeed Hendredon Furniture in this category.