Family Dollar taps Smith for marketing   

Matthews, N.C. – Neighborhood discount chain Family Dollar Stores has named Donald Smith vp marketing, reporting to Robert George, evp and chief merchandising officer.

Smith was previously vp sales and marketing at Perrigo Nutrition; he has held similar posts with General Nutrition Centers and Nabisco Foods Group.

“Effectively coordinating our promotional activity with in-store advertising is a critical component of our Treasure Hunt strategy and other traffic-driving initiatives,” said George. “Don's expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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