Family Dollar taps Smith for marketing
November 9, 2007,
Matthews, N.C. – Neighborhood discount chain Family Dollar Stores has named Donald Smith vp marketing, reporting to Robert George, evp and chief merchandising officer.
“Effectively coordinating our promotional activity with in-store advertising is a critical component of our Treasure Hunt strategy and other traffic-driving initiatives,” said George. “Don's expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions.”
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