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Broder Manufacturing aims at larger accounts

Brooklyn, N.Y. – After 40 years of keeping the status quo, steadily serving its customer base of smaller linen stores, three-generation vinyl table linens and kitchen textiles company Broder Manufacturing is looking to new retail heights with its expanded design assortments.

In February, the company moved for the first time into the industry’s hub, 295 Fifth Avenue , via showroom 802 where it shares space with independent sales representative company Edward Greman & Co., a seller of Broder products.

Martin Broder, president, said that the shared showroom is an important part of his company’s effort to tap larger retail customers in the discount, home textiles specialty, and even some department store levels.

Several new holiday patterns and full coordinate ensembles – which include table linens and matching kitchen textiles – are in the works for the upcoming market in August. The emphasis continues to be vinyl, but Broder said polyester fabric versions can be made upon customers’ requests.