follow us

Tug-of-war leads to share standoff

Contested by a core group of retailers committed to the category, sales of soft window coverings grew ever so slightly last year, leading to a market share stalemate, according to HTT's The Facts report.

The soft window coverings business is dominated by a handful of chains — JCPenney, Bed Bath & Beyond, Linens 'n Things, Wal-Mart and Target, to name the leaders — with broad but notably less forceful participation by others. Despite that, it remains one of the few home fashions categories actively contested — with some success — by independent and smaller chains.

There were some major changes in the merchandise mix. Pinch-pleat draperies took a major hit, while scarves vaulted into double figures, a fact which may be tempered by the decrease reported in top treatments.

Distribution Channels Share 2002 % Sales 2002 $
sales in $billions 2001 2001
1. Mid-price chains 39% $1,502
39 1,482
2. Discount department stores 31 1,194
31 1178
3. Home textile specialty chains 19 732
119 722
4. Department stores 3 116
3 114
5. Off-price chains 2 77
2 76
6. Variety/closeout 2 77
2 76
7. Home improvement centers 2 77
2 76
8. Single unit specialty stores 1 39
1 38
9. Direct-to-consumer 1 39
1 38


Featured Video

  • Online Moves From Afterthought To Main Thought For Textiles Suppliers

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today