Tug-of-war leads to share standoff
June 16, 2003-- Home Textiles Today,
Contested by a core group of retailers committed to the category, sales of soft window coverings grew ever so slightly last year, leading to a market share stalemate, according to HTT's The Facts report.
The soft window coverings business is dominated by a handful of chains — JCPenney, Bed Bath & Beyond, Linens 'n Things, Wal-Mart and Target, to name the leaders — with broad but notably less forceful participation by others. Despite that, it remains one of the few home fashions categories actively contested — with some success — by independent and smaller chains.
There were some major changes in the merchandise mix. Pinch-pleat draperies took a major hit, while scarves vaulted into double figures, a fact which may be tempered by the decrease reported in top treatments.
|Distribution Channels||Share 2002 %||Sales 2002 $|
|sales in $billions||2001||2001|
|1. Mid-price chains||39%||$1,502|
|2. Discount department stores||31||1,194|
|3. Home textile specialty chains||19||732|
|4. Department stores||3||116|
|5. Off-price chains||2||77|
|7. Home improvement centers||2||77|
|8. Single unit specialty stores||1||39|
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