American Homeland Showing at 7W
August 11, 2008,
American Homeland, Inc., the U.S.-based subsidiary of China's Shanghai Homeland Textiles Ltd., will for the first time participate in the New York Home Fashions Market, which takes place Sept. 15-19.
Shanghai Homeland is a fabric mill that also does bedding, window and accessories, exporting for several years primarily to the U.K. and Europe. A year ago, the company hired industry veteran Rick Rogers as managing director to spearhead its strategy for North America.
"We are very excited to be showing at Market Week for the first time," said Rogers. "We are new to the marketplace, and we know that our beautiful jacquard top-of-bed, decorative pillow and window covering products will be well received, with pricing and styling targeted specifically at North American retailers."