Faze Three to add latex-backed cotton construction
May 5, 2006,
About two months ago, Faze Three opened a new and integrated facility that with a capacity to produce 24 million pieces annually. "And we can ramp up to double that if required," Anand explained.
Faze Three spent $14 million buying Whitley Willows' plant as well as some additional production machinery from another factory, then built a larger site for its operations to accommodate recent rapid growth.
The company now serves U.S. discounters, mid-tier retailers and home textiles specialty chains, Anand said, and plans to open a New York headquarters this fall. "The American market has officially become our major market, making up about 65% of our total business." Faze Three also sells to all the major retailers in the United Kingdom.
The new Faze Three assortment employs high-quality latex as well as a variety of better cottons, depending on customers' requests, including Pima and Egyptian.