Great Indoors to expand scatter rug offering
July 2, 2004,
HOFFMANN ESTATES, Ill. — The Great Indoors this fall will be rolling out an expanded scatter rug program, and for it will be repositioning the soft flooring department to give these smaller-sized rugs better exposure.
Angela Chu, buyer, area rugs, said the retailer is making these 2-by-3 through 4-by-6 rugs "a permanent" fixture with "a new, special alcove" to display them at the front of the soft flooring department.
The assortment will include a broad range of product, from machine-made polypropylene rugs to hand-knotted wools to Wools of New Zealand constructions by Karastan, Chu said.
Price points begin at $24.99, "but we haven't set a cap yet," she added.
Each of the retailer's 17 units — which comprise about five different prototypes — will carry either one or two scatter rug alcoves at the front of the soft flooring department.
"We’ll feed more (alcoves) into our higher volume stores," she said.
Design-wise, some of the looks will coordinate with area rug offerings hanging on the racks, particularly Karastan-branded goods.