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PHI adds creative director

SOUTH SAN FRANCISCO, Calif. -- PHI has hired Kirsten Sedestrom for the new position of creative director.

She reports to Chief Operating Officer Mark Grand and is responsible for trend analysis, creative direction, and communication to design and sales teams. She will also educate clients on retail market trends and global design influences.

Sedestrom has 18 years’ experience in the fashion and textiles industries, and was creative director of Riviera/Van Beers, a San Francisco design and product development firm.

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