Textiles vet Hoffman joins X-Static parent  

Scranton, Pa. – Noble Biomaterials, producer of X-Static silver fiber technology used in apparel and home textiles, has hired Steve Hoffman as vp for home textiles.

Hoffman will be responsible for expanding the use of X-Static in home textiles worldwide.

He reports to Guy Grubel, president of Noble’s Consumer Division.

Hoffman was most recently vp of new business development at W-C Designs, a division of Waterford Wedgewood. Prior to that, he was vp of marketing services and licenses for then-WestPoint Stevens. Hoffman’s career also includes positions at CHF Industries and the former Springs Industries.

Said Grubel: “We are experiencing tremendous growth within the home textiles market, and with the addition of Steve, are poised for continued success.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!