Pottery Barn card generates interest

On the heels of launching its private-label card in Pottery Barn stores several weeks ago, Williams-Sonoma has already accumulated 27,000 card holders, Pat Connolly, executive vp and chief marketing officer, told analysts at the Goldman Sachs Global Retailing conference last week. In addition, the average first transaction was four times the company average, while the Pottery Barn Kids card was 4.8 times. "We're pretty optimistic with what we can do here," he said. The company extended pre-approved offers to 2.5 million customers.

Chairman Howard Lester later added that it decided to do private label credit cards with the Pottery Barn brand first because of the furniture portion, but it will look at the Williams-Sonoma brand in the future.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!