Scandia Home expands offerings

New York — Roughly 18 months after launching its shift from a luxury white bedding manufacturer to a full fashion home resource, Scandia Home feels it’s getting traction in its new role.

“It’s been a very good transition for us,” said Tyler Heiden Jones, general manager and executive vp, in the company’s temporary showroom here last week during New York Gift Week/Home Textiles Market. “We have now fully embraced the new logo.”

Scandia Home continues to build out its fashion bedding offerings, introducing a solid color sateen sheet program as well as a reversible sateen quilted coverlet program in five colors. A set of sheets in the open stock program sell for under $400 — a price Scandia considers a value for its customer base, the top 5% income household.

A new top-of-bed offering named for the abstract expressionist Mark Rothko consists of a duvet cover in ombred neutral shadings. Coodinating sheet options include paisley or a geometric pattern embroidered on the cuff. The queen duvet retails for $580.

A new down coverlet program serves as a more casual top-of-bed option or a layering component. It’s constructed of wrinkle-free, down-proof sateen with a 600-power fill of Hungarian goose down. Machine washable, the coverlet comes in five colors in either a basket weave or a diamond pattern. The king retails for $395.

Scandia Home also introduced a new bath towel program. Antalya is made in Turkey and constructed to be plush but not heavy. Available in eight colors, the bath sheet retails at $70 and the bath towel at $45.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!