Mervyns Names Marketing Execs

McDonald Joins Company After Working Marketing and Merchandising at Sears

Hayward, Calif. — Mervyns has appointed Terry McDonald senior vice president of marketing, and Robert Raible vice president of creative/marketing.

McDonald will report directly to Rick Leto, Mervyns' president and chief merchandising officer, with Raible reporting to McDonald.

As senior vice president of marketing, McDonald oversees all marketing functions at Mervyns, including creative, broadcast, packaging, media planning, marketing operations, and public affairs. He is responsible for the strategic development, planning and execution of the company's advertising and sales promotion strategies and for marketing Mervyns owned- and national-brand products through various media vehicles.

McDonald joins Mervyns from Sears, Roebuck & Company, where he was vice president, marketing and merchandising integration.

As vice president, creative/marketing, Raible oversees all marketing creative functions at Mervyns, including print/collateral/outdoor, broadcast/photography, packaging, and sales promotion.

He is responsible for strategic brand management, creative development and production across all media channels of the company's seasonal sales and advertising campaigns.

Raible joined Mervyns in 2003 as marketing director, creative. Prior to that, he was with The Bon-Macy's, a division of Federated Department Stores, where he most recently served as the vice president of marketing creative.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!