Halston Home makes its debut
April 25, 2003-- Home Textiles Today,
New York — Halston's new top of the bed collection hit Bed Bath & Beyond within the past week in select markets, including New York.
The collection is produced through an agreement with manufacturer Design Textiles International USA, Charlotte, NC, which also has the license to manufacture towels, bath accessories, shower curtains, decorative pillows, throws, window, place mats, napkins and outdoor furniture.
"We are actively pursuing the home area; it's part of the reemergence of Halston," said Kathy Landau, vp, Halston LLC. The company will now broaden its reach and focus on becoming a lifestyle brand instead of a woman's apparel brand, and the Bed Bath & Beyond introduction is "almost a tease of what's to come."
The launch at Bed Bath & Beyond was in a select group of "luxury driven units," said Richard Allen, ceo, DTIUSA, in Los Angeles, San Francisco, Dallas, as well as here. Along with the comforter and duvet sets, it also sold the retailer a coordinating sheet line, he added.
Just a smattering of product was available this week at the company's Broadway store in Manhattan. Two patterns, both of white embroidery on a white ground and representative of the recently launched Halston Couture evening wear line, were found in the bedding area. The Jacqueline Embroidery pattern, placed on one side of a standalone display, was of stripes along with vine embroidery on 270-count cotton. Queen and king duvet sets ($229.99 and $259.99, respectively), Euro shams ($49.99), boudoir and 18-inch square pillows (both $39.99 each) were available.
Located in the comforter section, Chantilly had floral embroidery on cotton sateen. Displayed from floor to ceiling, queen and king comforter sets ($299.99 and $349.99 respectively), and square toss and boudoir pillows ($39.99 each) were available.
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