Halston Home makes its debut

New York — Halston's new top of the bed collection hit Bed Bath & Beyond within the past week in select markets, including New York.

The collection is produced through an agreement with manufacturer Design Textiles International USA, Charlotte, NC, which also has the license to manufacture towels, bath accessories, shower curtains, decorative pillows, throws, window, place mats, napkins and outdoor furniture.

"We are actively pursuing the home area; it's part of the reemergence of Halston," said Kathy Landau, vp, Halston LLC. The company will now broaden its reach and focus on becoming a lifestyle brand instead of a woman's apparel brand, and the Bed Bath & Beyond introduction is "almost a tease of what's to come."

The launch at Bed Bath & Beyond was in a select group of "luxury driven units," said Richard Allen, ceo, DTIUSA, in Los Angeles, San Francisco, Dallas, as well as here. Along with the comforter and duvet sets, it also sold the retailer a coordinating sheet line, he added.

Just a smattering of product was available this week at the company's Broadway store in Manhattan. Two patterns, both of white embroidery on a white ground and representative of the recently launched Halston Couture evening wear line, were found in the bedding area. The Jacqueline Embroidery pattern, placed on one side of a standalone display, was of stripes along with vine embroidery on 270-count cotton. Queen and king duvet sets ($229.99 and $259.99, respectively), Euro shams ($49.99), boudoir and 18-inch square pillows (both $39.99 each) were available.

Located in the comforter section, Chantilly had floral embroidery on cotton sateen. Displayed from floor to ceiling, queen and king comforter sets ($299.99 and $349.99 respectively), and square toss and boudoir pillows ($39.99 each) were available.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!