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HTT Welcomes Jeff Reeves

Jeff Reeves has been hired as Account Manager South/East for Home Textiles Today. He will be based in Greensboro, N.C.

Reeves has worked since 1995 in the market development of licensed merchandising programs, specializing in building retailer relationships, corporate sponsorships, and special promotions. Most recently a consulting entrepreneur for a range of licensed properties and products, he was previously wholesale sales director at Action Performance. He has extensive experience developing NASCAR programs with mid-tier, specialty, and online retailers.

With his experience in creating and delivering custom merchandising assortments and promotions in both softlines and hardlines categories for a wide range of manufacturers and retailers, Reeves will provide a valuable resource for businesses that are building brands, private label programs, and tapping new markets in the home textiles industry.

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