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Balta reveals wool collection

DALTON, Ga. — Employing an efficient wool-spinning technique done in Turkey, Balta U.S., the fledgling American branch of the Belgium company Balta, brought to the New York Home Textiles Market a new wool collection priced as competitively as the company's heat-set polypropylene rug collections.

The Sedona collection, produced in Belgium, is made of 100 percent New Zealand semi-worsted wool. Available in nine patterns, including watercolor, transitional and striped looks in desert-like colorways, a 5-by-8 rug is set to retail for $199 — the same price for a heat-set polypropylene rug in the company's Luxus collection, said Patrick Moyer, president.

"Most of the time when you introduce a 100 percent New Zealand product, it takes the price up significantly," Moyer continued. "But through our wool-spinning process we do in Turkey, we've realized efficiencies that allow us to price our New Zealand wool products as aggressively as our heat-set polypropylene products."

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