Balta reveals wool collection
March 30, 2004,
DALTON, Ga. — Employing an efficient wool-spinning technique done in Turkey, Balta U.S., the fledgling American branch of the Belgium company Balta, brought to the New York Home Textiles Market a new wool collection priced as competitively as the company's heat-set polypropylene rug collections.
The Sedona collection, produced in Belgium, is made of 100 percent New Zealand semi-worsted wool. Available in nine patterns, including watercolor, transitional and striped looks in desert-like colorways, a 5-by-8 rug is set to retail for $199 — the same price for a heat-set polypropylene rug in the company's Luxus collection, said Patrick Moyer, president.