Trading Spaces eyes establishment of retail brand

Silver Springs, MD — The Discovery Network's program "Trading Spaces" is looking to become a retail brand for home goods.

Responding to climbing viewership, the cable network has embarked on an effort to brand the show as a licensed property and is actively looking for partners to create a broad spectrum of home textiles, accessories, do-it-yourself products under the Trading Spaces brand.

Aired daily on Discovery's The Learning Channel, the show's premise is to help two neighbors redecorate one room in the other's home with a $1,000 budget, a 48-hour time limit and the assistance of two professionals — an interior designer and a carpenter.

Details such as a launch date for the license are still under development, Pamela Rucker, vp of communications, Discovery Consumer Products told HTT. But several categories have been singled out for solicitation to potential home textiles suppliers: pillows, rugs, window treatments, throws, bath products, table linens, kitchen textiles, bedding and blankets.

A design theme for the brand is also still being developed.

Home centers will be the target for the DIY goods, Rucker said. For the home textiles and accessories, specific channels are still being decided.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!