Dan River, Mohawk nab Astro Boy license
Home & Textiles Today Staff -- Home Textiles Today, February 16, 2004
CULVER CITY, Calif. — Sony Pictures Consumer Products has named its lineup of licensees for "Astro Boy," the new Japanese anime series that recently debuted on the Kids' WB network.
Leading the way for the new "Astro Boy" license is Dan River, which will produce a complete line of bedding and accessories aimed at boys ages four to 12. The line will reflect the action, fantasy and adventure of the new series in comforters, sheet sets, pillowcases, bed skirts, pillow shams, window treatments, blankets and decorative pillows.
Laurie Berkin, director of licensing and marketing at Dan River, said, "The new anime series, with its state-of-the-art animation, provides us with spectacular artwork that has allowed us to really use our imagination and push our creative limits to capture the essence of this world-renowned property."
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