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Sure Fit outlet store is open

Lee, MA — The first Sure Fit retail outlet store opened here recently, owned by Liana Toscanini, former vp, insurgence, for Sure Fit.

The store, with 700 square feet of selling space and a few hundred more for stock, "is a totally independent entity. It's a test by Liana, and we have no plan or strategy for more stores," said Bert Shlensky, president and ceo of Sure-Fit.

"Things like this are what happens when Liana quits; the last time she started our catalog and web site," Shlensky added.

The store is in the Prime Outlet Center between Polo Ralph Lauren, Coach, Timberland and Gap.

Opening on May 1, the store was conceived and executed in two months, Toscanini said.

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