Avonhome moving into bath, beach
March 15, 2005,
BRAINTREE, Mass. — Through its new partnership with the Max & Lucy license, table lines and kitchen textiles supplier Avonhome is entering the bath and beach categories for the first time.
Decorative pillows featuring the contemporary art-based brand will also be added to the line later this year.
“The license gives us an opportunity to enter several new categories with a tried brand that is currently generating excitement on the retail shelf,” said Chris Mooney, executive vice president, sales and merchandising.
Max & Lucy's previous licensee for these categories was Barth and Dreyfuss of California, which last month shut its doors.