Avonhome moving into bath, beach

BRAINTREE, Mass. — Through its new partnership with the Max & Lucy license, table lines and kitchen textiles supplier Avonhome is entering the bath and beach categories for the first time.

The initial collection, which will include kitchen textiles, table linens, bath coordinates and beach towels, is set to launch in April during the New York Home Textiles Market.

Decorative pillows featuring the contemporary art-based brand will also be added to the line later this year.

“The license gives us an opportunity to enter several new categories with a tried brand that is currently generating excitement on the retail shelf,” said Chris Mooney, executive vice president, sales and merchandising.

Max & Lucy's previous licensee for these categories was Barth and Dreyfuss of California, which last month shut its doors.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!