Sunbeam unveils ‘Blanket with Brain’
September 9, 2008,
Boca Raton, Fla. – Bedding and blanket supplier Sunbeam begins shipping its new group of cold-weather warming products this month.
“We call it a blanket with a brain,” said Jessica Bennett, senior production manager.
Sunbeam’s new Cuddler Reversible Warming Throw features fleece on one side and microplush on the other, intended as a modern spin on the heated blanket. It’s also available as a blanket with “brain technology” and three warming settings.
Sunbeam’s new Foot Warming Pad fits at the end of a bed (under fitted sheets) for targeted warmth to cold toes. It also has dual control settings so two people can adjust to their personal preferences.
Throughout the line, Sunbeam is offering a broader range of colors and new types of fabrics, such as twill, for a more contemporary consumer. “One of our focuses is getting new consumers to try the product – bringing down the age to include 25- to 35-year-olds,” said Bennett.
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