Pacific Coast moves to bigger space
Marvin Lazaro -- Home Textiles Today, October 8, 2001
Citing a decade of solid growth and a steadily increasing market share, not to mention a larger product offering, Pacific Coast Feather Co. has moved its showroom to a bigger space.
After a decade of doing business and showcasing its wares from its showroom on West 40th Street off Bryant Park in New York, Pacific Coast Feather Co. has closed its doors there. Two days after the fall Home Textiles market begins, however, Pacific Coast will open the doors to its new showroom space at 1071 6th Ave at 41st Street on the third floor. The new space, which measures 6,400 square feet, is moderately larger and is kitty-corner from its predecessor.
According to Tim Keegan, senior vp, sales, Pacific Coast outgrew the old 45th St. space thanks to the growing sales figures the company has posted over the last 10 years.
"We've outgrown our existing showroom and need the additional space to meet the demands of our business expansion," said Keegan, who added that PCF's sales reached $50 million 10 years ago but now topped the $300 million mark.
Fritz Kruger, vp, marketing, said, "We're growing on all fronts and covering all the bases," so the move was due in part to the growing number of products the Seattle-based company now manufactures in addition to its extensive down-filled line. Ten years ago, Kruger said, PCF was a smaller company and was focused on its in-house private label brands. Now, the company has its Sealy and Calvin Klein licensed lines and also recently entered the sheet, duvet cover and mattress pad business.
"Our new showroom will allow us to effectively introduce and display new products along with our merchandising and marketing programs," Keegan said.
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