Town & Country Living goes to the beach
September 14, 2009,
At the New York Market – Town & Country Living is launching into the beach towel category.
“We are excited about expanding our business into the beach category,” said David Beyda, chairman of Town & Country Living. “Launching the Beach by Town & Country division will be a great fit within the Town & Country family of products and brands. Ronnie is well established in the marketplace and is known for his entrepreneurial spirit.”
Joining Gindi in the division is Melissa Nunziato, design director – beach; Jeanelle Benons, sales assistant: and Chris Charles, CAD designer – beach.
Beach collections showing this market include licensed designed from Animal Planet, Coppertone, Pepsi and Mountain Dew will be introduced.
Shipments will begin next month.