Hamco walks down Sesame Street
Home & Textiles Today Staff -- Home Textiles Today, August 13, 2001
The friendly faces of Sesame Street will soon be seen on a line of baby products made by Hamco Inc.
Hamco, a division of Crown Crafts, announced it is introducing a line of soft goods and infant bibs featuring several of the characters from the popular preschool television series. Along with the vinyl, terrycloth bibs, hooded towels, washcloth sets and burp sets will be included in the line.
According to Ann Campbell, marketing manager for Hamco, based here, Elmo, Big Bird and Cookie Monster will all be screen printed, appliqued or embroidered on the line of hooded towels and washcloths in many fashion and traditional colors. Fabrications will consist primarily of a polyester/cotton blend.
Sourced primarily from China and Mexico, the line will be developed for mass and mid-tier retailers but will be offered to the full assortment of retail channels, she added.
The bibs will start shipping later this month while the soft goods will be ready for shipping within two to three months. Price points for the items have not yet been determined.
Industry Related Content
Celebrity Branding at NY Home Fashions Market