LaRovere joins Louisville
November 17, 2003,
Louisville Bedding Company has hired Ralph LaRovere as sales representative for its Wal-Mart account. LaRovere most recently served as national account executive for Pillowtex, focusing on Wal-Mart and Sam's Club. Prior to that, he was a long-time JCPenney account executive. He will remain based in Dallas, although he will also work out of an office in Bentonville, AK.
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