Berkin launches marketing firm
July 19, 2004,
Former Dan River Licensing and Marketing Director Laurie Berkin has started Marathon Marketing LLC, a consultancy for strategic planning, development and implementation of marketing and/or licensing programs.
"I'm thrilled to bring my unique blend of legal and business experiences to other companies," said Berkin. "The continued recognition of licensing as a bona fide marketing tool presents a variety of opportunities in the marketplace."
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