Halloween spending expected to rise
September 27, 2005-- Home Textiles Today,
WASHINGTON – Halloween has become second only to Christmas as a decorating holiday, according to the National Retail Federation.
Consumers are expected to spend $3.29 billion on Halloween this year, up 5.4 percent from $3.12 billion in 2004. In addition, 59.8 percent of consumers plan to purchase decorations and almost half (47 percent) expect to decorate their home or yard.
The NRF 2005 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that much of the increase in spending is expected to come from young adults.