March 26, 2007,
Shift the Market Dates
To the Editor:
The Canadian market is very important to Veratex. For the Canadians as well as all our customers, July and August are the most important vacation time of the year. Last August there was a noted lack of customers who came to New York for the market because they were on vacation. Many have commented they will just see the line later. Again, why are we spending money to show a line if no one is there to see it?
As always, we cater to the retailers — and many have told us they will come to market when they feel they can, not necessarily February and August. Veratex is a fashion house that does not sell to Wal-Mart, Kmart, etc. All our retailers are important to us even if it's a Mom & Pop store. It looks like the big manufacturers don't care for the medium and small accounts, and they decide about market as they wish.
What is the next step for moving the market dates? If they aren't changed, Veratex will offer to every buyer a free first class ticket to see our line in Los Angeles. (And a nice dinner at Ago Restaurant.)
Avi Cohen, Founder and ceo, Veratex
Van Nuys, Calif.
HTT welcomes letters; they will be edited for length and clarity.