follow us

Commonwealth Highlights Window Trends

Window treatment supplier Commonwealth Home Fashions has taken a new pre-market promotional tack, distributing 500 trend brochures that call out new product introductions.

"We decided to go with this brochure as a vehicle to show off our product to potential customers who either do not go the home textiles market, or we were unable to secure a market appointment with them," said Barry Goodman, vp, national accounts. "This brochure can give them a taste of what we have to offer and possibly entice them to come see us."

The 12-page brochure, which Commonwealth titles "August 2007 Market Preview," features six key fashion directions displayed in trend-board style, a montage of photos from design books, shelter books, and apparel. Opposite each trend page is the photo of a new window introduction that speaks to the lifestyle.

Commonwealth's trends include: Asian florals, urban chic, sleek menswear looks, modern classics, and sophisticated stripes.

"What usually is trending in fashion finds its way to home textiles," said Goodman. "Global influence is also a major factor as our merchants are continuously traveling the world searching for new and exciting ideas and fabrications."

Featured Video

  • Online Moves From Afterthought To Main Thought For Textiles Suppliers

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today