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Shaw preps house brand

Looking to broaden its roster beyond rugs and into more coordinating product categories, Shaw Rugs is preparing for the introduction of its new house brand. The launch is slated for late September during the upcoming New York Home Textiles Market, Jeff Meadows, division vp, told HTT.

Shaw Rugs' new brand name and redesigned logo have not yet been determined, but it will better describe the company's new undertaking as a source of several home textiles categories.

"It will definitely be special," Meadows said.

The company recently added bath rugs and top-of-bed goods through its acquisition of Calhoun, GA-based Georgia Tufters.