Shaw preps house brand

Looking to broaden its roster beyond rugs and into more coordinating product categories, Shaw Rugs is preparing for the introduction of its new house brand. The launch is slated for late September during the upcoming New York Home Textiles Market, Jeff Meadows, division vp, told HTT.

Shaw Rugs' new brand name and redesigned logo have not yet been determined, but it will better describe the company's new undertaking as a source of several home textiles categories.

"It will definitely be special," Meadows said.

The company recently added bath rugs and top-of-bed goods through its acquisition of Calhoun, GA-based Georgia Tufters.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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